Sales Engagement: An Exclusive Part of Sales Industry

“Start working with your prospects as if they’ve already hired you.“

– Jill Konrath

WHAT IS SALES ENGAGEMENT?

The process through interactions takes place at a varied level. It also consists of the exchange of goods and services between salesperson and customers. In the modern world, these linkages occur through several modes. On calls or virtual mode via email or social media platforms are methods. This allows corporations to fabricate measurable engagement strategies that speed up revenue growth. It maintains the continuity of the communication process and leads to a sale.

This entailed how you deliver a message, and at what frequency. Also provides insights on the outcome of your interaction. The exchanges during the sales engagement can be in any form, such as monetary or emotional.

The sales team uses a proper formalized framework of statistics about customers. Hence, the salesperson could not get confused and take part in the process. The structure assures the consumers receive the proper notification of the consumer’s path. Further, the salespeople keep moving forward without any complications.

SALES ENGAGEMENT VS. SALES ENABLEMENT

Although these terms sound familiar, they represent different aspects of rep productivity.

The focus of Sales engagement is on efficiency. A systematic approach to increasing the customer engagement rate to increase the output.

Self enablement, so, is focusing on effectiveness. It aims to assure that every engagement is significant by endowing teams. The team will have an understanding of what to know, say, show, and do.

Together, sales engagement and sales enablement support scale sales processes. It also ensures each rep, from your SDRs to your account manager. Hence, comprehends how to maximize every opportunity to access the buyer’s journey.

WHAT IS A SALES ENGAGEMENT PLATFORM?

A good platform is an important and exclusive element of your engagement strategy. These platforms enable you to assess your approach to probable engagement. These will direct rep activities throughout the customer journey.

When you communicate on a bigger scale, it’s tough to identify what works and what doesn’t. The massive quantity of data is challenging to sift through one’s hands. And, sometimes, causes a lack of optimization of your process.

A good platform should allow you to personalize your communications. Building good relationships with customers is another feature of the platform. This only occurs when you analyze the data and experiment with new methods. This also can advance the sales engagement rate.

Furthermore, you can build a path for effective engagement. The sales team uses mail, direct mail, phone, social media, and channels. Managing through these platforms, you can track every activity. And allowing businesses to use the data. Worthwhile decisions would be taken around your sales strategy.

An effective platform for sales engagement should have the following features:

Workflow: This will allow you to scale your engagement strategy.

• Email/call sequencing

• Email scheduling

• Outreach templates

• CMS/Email integrations

Analytics: This will provide critical insights into your reps and business performance.

• Open rates/views

• Content engagement activity

• Rep activity

Calling: This will strengthen the rep’s productivity.

• Call types

• Click to call

SALES ENGAGEMENT TOOLS

Throughout the cycle of sales engagement, problems will arise at every phase. Sales engagement tools are being used in resolving issues. This outreach to large numbers of prospects every day, and easy to handle.

We have categorized these sales engagement tools into three categories based on personalization:

• Sales Engagement Tools with Hyper-Personalization

• Sales Engagement Tools with Advanced Personalization

• Sales Engagement Tools with Simple Personalization

• Sales Engagement Tools with Hyper-Personalization

Sales Engagement Tools with Hyper-Personalization

1. Klenty: A Sales Engagement Platform supports your sales associates to book more meetings. It helps in implementing a relevant strategy for every phase of buying intent.

Klenty supports your sales team in detecting intent signals, groups of prospects. On the basis of intent and applying appropriate activities for every opportunity.

Multi-channel outreach: It helps work with multichannel. Through calls and LinkedIn tasks to your sales. It also reduces the risk of depending on one soul channel.

Deep CRM Integrations: It also helps you integrate with your favorite CRM. Such as Salesforce, Pipedrive, Zoho, or Hubspot. This implies auto-import contacts, sync Email data, Likdln reports, and move forward. Auto mode activation is used at various phases.

Deliverability: This improves Email deliverability. As it allows you to send from your server. It also tracks engagement with custom links, throttle email volume, etc. 

2. Salesloft: This helps you in exceeding your customer expectations and crush revenue targets. It provides perks in deep personalization features, like,

3. Xant Playbooks: This platform supports your sales associates. This helps in proper sales methods, automates admin work, and cracks more deals. It has integrations with other tools. Such as One Mob and Vidyard, which support you to personalize your outreach videos.

Sales Engagement Tools with Advanced Personalization

1. Lemlist: It benefits you by personalizing your outreach and closing more deals. By using email, auto mode follow-ups, and calls. Through this, you can add screenshots, text, and custom logos to personalize emails. Video conferencing is also a subpart of Lemlist. Another unique characteristic is building dynamic landing pages for every prospect.

2. Mixmax enables: Gmail and G Suite users to start sales conversations. With Mixmax, you can create cadences with emails, SMS, and calls. It also has native integrations with CRMs like Pipedrive and Salesforce. This also provides real-time notifications benefits.

3. Outreach: It enables the team to increase revenue and increase productivity. Through Outreach, you have the opportunity to execute automated sequences across various platforms. Personalization of emails based on the data.

4. Reply.io: It interchanges the sales teams with automation and multichannel capabilities. It also has the native integration with Hyperise. It enables you to develop more personalized. For instance, landing pages, videos, and images for your emails.

Sales Engagement Platforms with Simple Personalization

1. Yesware: It supports the sales team in getting more replies and meetings booked. It also enables sales teams to execute multilevel channels. Works according to prospecting campaigns and track performance.

2. Gmass: This benefits you to send automated emails and campaigns and speed up reply rates. It enables you to transfer prospects from Google sheets. Categorization is another good feature of Gmass.

3. Woodpecker: This sales engagement platform supports you to drive in-depth engagement with prospects. It helps personalize support emails with advanced snippets and placeholders. It supports mass outreach.

If you know any other ways to increase sales engagement, please let us know in the comment section.